No, it’s not the latest porn film, but legions of fans might ascribe similar feelings to this kind of addiction too.
If you live in the Southwestern U.S., especially California and Texas, you know I’m referring to the burger chain with a cult-like following: In-N-Out. The company started in 1948 with just one drive-through in Los Angeles and now has 280 restaurants in five states. That may not seem like an impressive number compared with such giants as McDonalds and Burger King, but the family-owned chain is famous for its fresh ingredients as well as the tiny quotations from the Bible on its cups and wrappers. Devotees can even hire the company trailers to cater coporate or other party events.
Heading a business valued at an estimated $1.1 billion, In-N-Out’s newest owner and president is Lynsi Torres who, at just 30 years old, is arguably the youngest female billionaire on the planet. Her daunting position resulted from a series of deaths in her family, leaving her as the last family heir. At the time, she was just 23, and the family trust gave her half ownership when she turned 30 last year. Full ownership will come on her 35th birthday.
So, until Ms. Torres reaches her corporate age of majority, I’ll have to limit my consumption to one burger per visit to Southern California. That’s probably a good thing, since I like my burger animal style (translation: lettuce, tomato, a mustard cooked beef patty, pickle, extra spread with grilled onions).
Did I hear that Southwest has an airfare sale?